Because owners of small businesses are famously busy and frequently have to perform many jobs at the same time, it may be challenging to remain on top of things without experiencing undue stress.
Even the most overbooked small company owners may benefit from the plethora of digital tools that are currently available to assist them in regaining control of their calendars and making the most of the time they do have available.
This collection of tools covers virtually every aspect of your company in which you could want a little bit of additional assistance.
Don’t worry; in order to enhance your company operations, you don’t need all of the tools that are available. Simply begin by selecting one difficulty from each category that is at the top of your list of obstacles.
Social Media Management
If you don’t know what you’re doing, managing your social media accounts can eat up a significant amount of your time.
The following tools will assist you in spending less time managing social media while simultaneously enhancing the effect of your efforts.
Sprout Social: To assist businesses to expand their social media following, Sprout Social was developed as a social media management platform.
Buffer is a social media management app that helps users boost traffic, connect with followers, and save time.
Hootsuite is a service that allows users to monitor their brand’s social media presence and engage with their followers in a centralized location.
Project Management and Collaboration
One of the constant aspirations of the majority of people who operate small businesses is to do more in a shorter amount of time.
This is the reason why the following productivity tools are useful for the owner of every small business.
Trello: this is a project management application that combines a Kanban-style board with a list and card-based task management to help you get things done.
Evernote: Across all of your electronic devices, you can keep track of your tasks, ideas, lists, and inspiration using Evernote.
Asana: is a web- and mobile-based program that facilitates teamwork by keeping everyone updated on their progress.
A content marketing strategy such as a blog is an online tool that can be beneficial to the majority of small businesses.
When getting started with blogging, you should consider the tools listed below to be necessities.
Google Analytics is a program that can calculate the return on investment of your internet advertising.
WordPress is the most popular platform for managing content on self-hosted blogs, with tens of millions of installs worldwide.
HubSpot is a platform that facilitates inbound marketing and sales, allowing businesses to find, engage, and retain consumers.
SEMrush is an all-in-one competitive intelligence platform for internet marketing professionals.
Kapost is a business-to-business marketing platform that provides consistent and interesting content from the initial contact through the sale and beyond into advocacy.
Assistance to Customers
The way a company treats its customers might determine its success or failure. Use the tools below to make your process for providing customer service more effective while creating client loyalty.
LivePerson is an online chat software that increases sales and client retention.
Freshdesk is cloud-based software that facilitates multi-channel customer service.
The tools that are described below span a variety of different levels of experience and functions, making them useful whether you have a graphic designer on your team or you are more of a do-it-yourself designer.
Pixlr is a free, web-based image editor that includes a variety of tools for editing and enhancing pictures.
Visual.ly is a platform for making attention-grabbing and interesting media.
When it comes to keeping tabs on their finances, billing customers, and accepting payments online, owners of small businesses have access to a wide variety of useful tools.
The most used are: Quickbooks Online and Invoicera
Email marketing is the most effective method of communicating with clients and developing their loyalty since it allows businesses to stay in touch with them easily.
Increasing your brand recognition and credibility among current consumers and potential customers is possible with the help of the email marketing tools such as AWeber , MailChimp and InfusionSoft .
Customer Relationship Management
How you maintain the information about your customers can have a significant impact on the entire process of lead generating that you use.
Salesforce and Pipedrive are some of the tools that will assist you in the creation and management of your lead generation.