A Quick, Fast Guide to Digital PR

Link building has become more of a challenge these days due to Google’s stricter measures around high-quality links. So, as an SEO specialist, what steps should you employ in order to gain a foothold in search engine rankings? The newest and most relied on as of date is thru extensive digital PR campaigns.

Digital PR campaigns are hot right now and many brands allot huge budgets for it. If you have never applied this strategy before, here are some of the essentials you must remember.

What Is Digital PR Exactly?

Digital PR refers to a marketing strategy which involves the combination of digital channels (SEO, social media platforms, influencers) along with traditional PR media interactions. This strategy lets brands touch base and create relationships with prominent media outlets to acquire editorial coverage thus resulting in more exposure, and strengthened backlinks and SEO.

Digital PR objectives vary depending on your client or brand. Some brands may want to connect with a dominant entity to gain substantial brand awareness or the company may prefer to collaborate with social media influencers with huge followings.

There are plenty that needs to be done in order to get the editorial backlinks a brand needs. First, you have to come up with ideas, produce newsworthy content that gets the attention of journalists then seek possible journalists who are intent in reporting your content and convince them to do so. Because of this, we have made this easy guide to steer you to the right direction.

The Different Types of Digital PR Campaigns

Presented here are some of the most reliable digital PR campaigns used today.

1. The Existing Data Campaign

With existing data campaigns, you will need to recognize several data types so you can utilize them to determine attention-grabbing insights. These insights will be the foundation of the content that you have to offer to journalists of choice. As soon as you have gained your data source, you have to gather raw data and start an analysis to secure those remarkable insights.

2. The Survey Campaign

If the data you need is not readily available, making surveys is a great method to acquire data that you can put in your content. You can use tools like Google Surveys to collect responses for a distinctive data set. Once it is completed, you can then examine the data to get interesting insights.

3. The Map Campaign

The map campaign refers to digital PR marketing in which specialists superimpose gathered data insights on a specific map. Data for the map can be produced from data that already exists or thru surveys. This is a great method in case you want localized results for each state in the country.

What Goes On During the Digital PR Process

Next up are the stages involved in a digital PR campaign.

1. The Ideation Phase

You are now familiar with the varying kinds of digital PR campaigns while working with a Houston SEO company, and you have to choose which one you want to create. The ideation process involves creating multiple campaign options. You can compare those campaigns side by side to see which one will produce the best backlinks and coverage for the brand. The ideation process also engages determining and making remarkable, pitch-worthy content.

2. Publishing the Campaign

You have your content ready, and now it’s time to publish it. During this process, activities like writing blog posts, writing persuasive copy and designing eye-catching graphics are done.

3. Developing the Outreach List

The pitching process then follows campaign publication. This procedure requires seeking relevant journalists that you have to pitch. To find such journalists, you have to utilize media databases like Cision—this option is often used by lots of digital PR campaign strategists due to its formidable, dependable search functionality. Create an outreach list with lots of qualified journalists that you are interested in so you can move on to the next campaign stage.

4. The Pitching Stage

The last part of a digital PR campaign is the pitching process. Once you have acquired the contact information of your chosen journalists, it is time to touch base with them. Make sure to create a pitch email that is direct, short and upfront to get the journalist’s interest.

Remarkable content is the heart and soul of a digital PR campaign, and journalists are one of its building blocks. Thus, you have to create good, lasting relationships with them. You have to gain a journalist’s trust by guaranteeing that the content you offer is of value, accurate and successful.

Digital PR campaigns done right generate significant results with time. Combining traditional PR tactics with digital channels has proven to be very successful since it provides enduring results. It’s a marketing strategy that is indeed, made for these modern times.

Johnny Chen Media
Houston SEO Company
9908 Spring Shadows Park Cir, Houston, TX 77080

Avoid these Mistakes When Establishing your Business in Houston

When starting a new business, there are a number of mistakes that you will want to avoid in order to give your company the best chance for success.

Here are seven mistakes to avoid when starting a new business in Houston:

1. Not Defining your Target Market

One of the most common mistakes made when starting a new business is failing to properly define your target market.

Without a clear understanding of who your target market is, it will be difficult to create a marketing strategy that resonates with them.

As a result, you could end up wasting a lot of time and money marketing to the wrong people.

If you are marketing to the wrong people, you will not only lose money, but you will also miss out on potential customers. You may also damage your reputation if you target the wrong audience.

2. Not Conducting Market Research

In addition to defining your target market, it’s also important to conduct market research to better understand the needs and wants of your target market.

This information can be used to create a product or service that meets the needs of your target market, which is essential for ensuring success.

3. Not Having a Business Plan

Another mistake to avoid when starting a new business is failing to create a business plan.

A business plan serves as a roadmap for your business and can help you avoid making costly mistakes.

Without a business plan, it will be difficult to track your progress and make well-informed decisions about your business.


A business plan is a document that specifies the financial goals for your business and discusses how those goals will be achieved.

A solid and comprehensive business plan will serve as a guide for the following three to five years of the company’s operations, and you will be able to present it to prospective investors, lenders, and other crucial partners.

When developing a strategy for a corporation, the very first page should consist of an executive summary.

It needs to have a goal statement, a concise explanation of the goods or services on offer, and an extensive breakdown of the ways in which you want to expand your financial standing.

Even though your investors will read the executive summary first, it may be simpler to write it last because it is such a brief document.

In this approach, you will be able to emphasize the material that you have discovered while simultaneously writing other parts that go into further detail.

4. Not Securing Financing

If you’re starting a new business, it’s important to make sure that you have the financing in place to support your venture.

Without adequate financing, it will be difficult to get your business off the ground. There are a number of ways to finance a new business, so be sure to explore all of your options before moving forward.


5. Not Building a Strong Team

When starting a new business, it’s important to surround yourself with a team of talented and passionate individuals who can help you achieve your goals.

Not only will a strong team be an asset in terms of their skills and abilities, but they can also provide moral support when times get tough.


6. Not Promoting your Business

Last but not least, don’t forget to promote your new business. Even the best products and services will go unnoticed if no one knows about them. There are a number of ways to promote your business, so be sure to explore all of your options and find the ones that work best for you.


7.Being Terrified to Fail

Fearing to make a mistake is the single most detrimental decision one can make.

Your ability to learn from your mistakes and push through your fears will serve you well in the long run, both personally and professionally.

The ability to pick yourself up after a setback and to grow as a result of your past errors is essential to achieving extraordinary levels of success as a small business owner.

Final word

Starting a new business is a big undertaking, but there are a number of ways to increase your chances of success.

By avoiding these seven mistakes, you’ll be well on your way to establishing a successful business in Houston.


What are the Advantages of Starting your Business in Houston?

When you’re attempting to launch a brand-new company, hefty rates for everything from the home rental and the other costs of living, in general, can be a major roadblock.

You could also be in the process of launching a small local firm, but you’ve discovered that the absence of a flourishing business community in your region is making the process more challenging.

You are considering moving for the sake of your business, but before you do so, you want to ensure that your family will be content no matter where you end up settling down.

Move to Houston, Texas, if you’re attempting to figure out the direction your business will take in the future.

The city is home to a thriving startup community. It is a wonderful area to grow up your business without having to make significant monetary sacrifices, especially in comparison to places that have greater costs of living.

Houston at a glance

Houston is the most populous city in Texas and the fourth most populous city in the United States, with a census-estimated 2019 population of 2,325,502.

It is the largest city in the Southern United States .


Here are a few of the reasons why local and small companies have the potential to flourish in Houston.

A workforce that is Highly Educated

Houston is not only home to a sizable corporate community but also a significant concentration of educational institutions of higher learning.

You may recruit educated recent grads from right inside the city, and you can even bring on interns from local institutions who are looking to get useful experience.

The prestigious educational institutions in Houston produce graduates who are intellectually capable and more than prepared for life in the working world.


Growing Population

The population of this enormous metropolitan region is only expected to increase as Houston continues its rapid expansion as a metropolis.

There is a constantly growing talent pool in Houston, and each day, more professionals who are looking for new chances choose to settle down in the city.

This is a benefit for those who operate their own businesses since the talent pool is always growing.


Are you looking to recruit individuals that can provide your company with a variety of viewpoints as well as unique solutions?

It’s time to start challenging conventional wisdom and adopt a strategy that prioritizes diversity when it comes to recruiting and hiring new employees.

The greater Houston region is unquestionably a cultural melting pot; hence, relocating your firm there is highly recommended if you value diversity among your workforce and are interested in making it a priority.

Cost of living that is manageable

Houston is a big metropolitan region that has a fairly cheap cost of living, and as a result, the city has attracted business owners and their families.

For instance, if you are considering the purchase of a property,  you should budget around $280,000 or less.

At $1500 per month, the median rent price for a rental apartment is also within the realm of possibility for families and young professionals.

In addition, there is an abundant supply of flats that are now available for rent around the city.

And the cheap cost of living will not only assist you when it comes to renting or purchasing, but it also means that you won’t have to spend as much money to tempt great talent.

This is a huge benefit. If you can reduce the amount of money you spend on labor, you will have more “runway” for your company to grow.


Entrepreneurial Community

In Houston, there is no such thing as a lonesome entrepreneur. You’ll become a member of a community that includes devoted patrons, helpful company owners, knowledgeable advisors, and influential community members.

You will have the direction you need to go forward while you are dealing with a difficulty, and you will feel driven to take on larger undertakings and challenge yourself.

Wrap up

There are many advantages to owning a business in Houston, Texas. The city is the fourth largest in the United States and is home to a large and diverse population.

This provides a large potential customer base for businesses of all types. Additionally, the cost of living and doing business in Houston is relatively low when compared to other major cities.

This makes it an attractive option for entrepreneurs looking to start or grow a business.

The city also has a strong economy and is a hub for many industries, including energy, healthcare, and manufacturing.

This provides a stable environment for businesses to operate in and opportunities for growth.

Additionally, Houston is home to many resources and support organizations for businesses, such as the Small Business Development Center and the Houston Chamber of Commerce.

These organizations can provide assistance with starting and growing a business in Houston.




How to Create a Marketing Strategy for a Small Business

When it comes to designing a marketing plan for a small business, there is no magic formula.

However, the following tactics can assist small firms in generating a high return on investment and even regaining some of their important time.

Investing time and money into marketing will pay off in terms of sales and the reputation of your company, even if finding the right balance requires some trial and error.


1 Pay-Per-Click Advertising

Using pay-per-click advertising, small companies are able to display adverts on a consumer’s screen when the user searches for particular terms in a search engine.

You design advertisements based on certain keyword phrases and then you place bids on those keywords.

After that, advertising platforms will make use of an algorithm to decide where to place your adverts inside the search engine results pages based on a number of criteria, including the quality of landing sites and the relevancy of keywords.

You are charged money each time someone clicks on your advertisement.

For some, it works wonders.

But you really need to put some thinking into this strategy!

Make certain that the foundations of your company, such as your strategy, website, and brand message, are solid.

The next step is to determine whether or not pay-per-click (PPC) advertising might actually be beneficial to your business.


2. Content Marketing

What should serve as the primary focus of the marketing plan for your small business?
Content marketing.

The process of creating and disseminating high-quality, relevant material that is of use to a specific audience is known as “content marketing.”

It should appeal to their difficulties and wants while simultaneously pitching your firm as the answer through creative storytelling.

It is essential to keep in mind that content marketing is a plan to be implemented over the long run.
Establishing a good reputation with both your clientele and search engines will take a considerable amount of effort.

However, when executed well, content marketing has the potential to establish your company as a frontrunner in your field and to foster long-term relationships with your target demographic.


3. Search Engine Optimization

Search engine optimization is one of the most effective marketing strategies for small businesses and should be considered alongside the development of an appealing website.

The practice of improving your website and its content for easy discovery by search engines or end users is referred to as search engine optimization (SEO).

The higher your position on Google’s search results page, the greater the likelihood that you will be able to attract users and customers to your website.

The most helpful piece of guidance that we are able to provide to any small business is to produce new blog entries on a frequent and frequent basis.

Start out on a tiny scale even if you don’t think you have the capacity to handle everything at once.

Do not anticipate that you will be able to publish a few lines about one or two industry trends and then anticipate that your website will break down due to an overwhelming number of visits.

Conduct research into various tactics, such as publishing on SEO blogs and others, that might help you improve your trust in search results.

4. Social Media Marketing

A social media presence is an absolute need for a small business that wants to attract a broader audience and maintain consistent communication with its clientele.

Even while it might not be the most important factor in driving sales growth, it can nevertheless help you achieve your awareness and branding objectives.

The typical amount of time spent on social media by users is three hours per day.
It is crucial not to stretch oneself too thin by joining every platform, despite the fact that doing so may at first appear to be scary.

Instead, you should concentrate on the people you are trying to reach.

What kinds of topics do they like to read about?

Where is it that they are spending most of their time?

But keep in mind one essential point: you need to remain present on social media platforms even when you feel that your efforts are not enough.


Final word

The above strategies are a great start to developing a marketing strategy for your small business.

While it may seem like a lot of work, a solid marketing strategy will be worth its weight in gold.

Not only will it help you reach your target consumers, but it will also help you build a strong reputation for your brand.

6 Effective Local Business Marketing Strategies

If you are the owner of a small business, then you are aware of how challenging marketing can be.

It might appear that everyone is vying for attention, and it can be challenging to differentiate oneself from the herd.

But don’t panic; here are some effective marketing ideas for small businesses to consider.

1. Promote your company through the use of the internet

There are a variety of approaches that you may use in order to advertise your company, and you can choose whatever one works best for you.

However, the success of your company will depend on which of these methods you choose to use.

You will need to conduct some research as well as experiment with a few various marketing strategies in order to find the one that works the best for your small business.

Advertising on social media platforms is currently one of the most widely used strategies for internet marketing.

Specifically, this refers to marketing your company on social media sites such as  Twitter, Tiktok Facebook.

Either you may make advertisements that are directed at particular demographics, or you can just post about your company on the social media pages that you have.

2. Create a blog for your business

Blogging is a fantastic medium through which to communicate with clients and disseminate information regarding your company.

Potential clients are able to learn more about you and what you provide if you maintain a blog in which you discuss recent developments in the industry, as well as relevant news pieces and events.

This might help you create trust with your present clients and attract new consumers to your business.

3. Make connections with the local companies

Making connections with other nearby companies is among the most effective methods of marketing for a small business.

When you form partnerships with other companies in the region, you have the opportunity to pool resources and to promote one another to your respective consumer bases.

Additionally, you can work together on marketing endeavors and event planning.

Start by building relationships with other local company owners in your town so that you can connect with local companies.

Attend business events and become a member of internet forums and organizations that concentrate on the collaboration of local businesses. You might also make direct contact with local companies and make an offer to partner with them.

4. Offer discounts

This may take the shape of a discount on the price of the goods or service being purchased, or it may even be in the form of a free bonus item.

You might also provide client loyalty programs, which award consumers with benefits in exchange for continuing business.

Make sure that whatsoever incentive or discount you decide to provide, it is something that your clients will regard to be worthwhile.

5. Use marketing with cold emails to your advantage

The use of unsolicited emails, sometimes known as cold emailing, is one of the most successful marketing tactics for small businesses.

It is a fantastic opportunity to engage with potential clients who may not be familiar with your company yet, which is a win-win situation for everyone involved.

6. Make use of influencers to raise awareness

When it comes to the promotion of your small company, you cannot afford to ignore the significance of influential people.

People who have a significant number of followers online and the ability to impact the thoughts of those followers are referred to as influencers.

To put it another way, the influencer’s audience is likely to take notice of your product or service if it is promoted by the influencer.

There is more than one approach to collaborating with influential people in order to raise people’s knowledge of your small business.

One of your options is to make direct contact with them and inquire about the possibility of them promoting your product or service.

You also have the option of forming a partnership with an influencer marketing agency. This type of agency will be able to put you in touch with influencers that are an excellent match for your business.


Marketing a small business can be a daunting task, but it is important to remember that there are a variety of strategies that you may use in order to succeed.

The use of the internet, blogging, connecting with other local businesses, offering discounts, cold emailing, and making use of influencers are all excellent marketing ideas for small businesses.

Experiment with a few different marketing strategies and stick with the ones that work best for your company.


Productivity Boosting Tips and Tools for Small Businesses

Because owners of small businesses are famously busy and frequently have to perform many jobs at the same time, it may be challenging to remain on top of things without experiencing undue stress.

Even the most overbooked small company owners may benefit from the plethora of digital tools that are currently available to assist them in regaining control of their calendars and making the most of the time they do have available.

This collection of tools covers virtually every aspect of your company in which you could want a little bit of additional assistance.

Don’t worry; in order to enhance your company operations, you don’t need all of the tools that are available. Simply begin by selecting one difficulty from each category that is at the top of your list of obstacles.

Social Media Management

If you don’t know what you’re doing, managing your social media accounts can eat up a significant amount of your time.

The following tools will assist you in spending less time managing social media while simultaneously enhancing the effect of your efforts.

Sprout Social: To assist businesses to expand their social media following, Sprout Social was developed as a social media management platform.
Buffer is a social media management app that helps users boost traffic, connect with followers, and save time.
Hootsuite is a service that allows users to monitor their brand’s social media presence and engage with their followers in a centralized location.


Project Management and Collaboration

One of the constant aspirations of the majority of people who operate small businesses is to do more in a shorter amount of time.

This is the reason why the following productivity tools are useful for the owner of every small business.

Trello: this is a project management application that combines a Kanban-style board with a list and card-based task management to help you get things done.
Evernote: Across all of your electronic devices, you can keep track of your tasks, ideas, lists, and inspiration using Evernote.
Asana: is a web- and mobile-based program that facilitates teamwork by keeping everyone updated on their progress.


Content Marketing

A content marketing strategy such as a blog is an online tool that can be beneficial to the majority of small businesses.

When getting started with blogging, you should consider the tools listed below to be necessities.

Google Analytics is a program that can calculate the return on investment of your internet advertising.

WordPress is the most popular platform for managing content on self-hosted blogs, with tens of millions of installs worldwide.

HubSpot is a platform that facilitates inbound marketing and sales, allowing businesses to find, engage, and retain consumers.

SEMrush is an all-in-one competitive intelligence platform for internet marketing professionals.

Kapost is a business-to-business marketing platform that provides consistent and interesting content from the initial contact through the sale and beyond into advocacy.


Assistance to Customers

The way a company treats its customers might determine its success or failure. Use the tools below to make your process for providing customer service more effective while creating client loyalty.

LivePerson is an online chat software that increases sales and client retention.
Freshdesk is cloud-based software that facilitates multi-channel customer service.



The tools that are described below span a variety of different levels of experience and functions, making them useful whether you have a graphic designer on your team or you are more of a do-it-yourself designer.

Pixlr is a free, web-based image editor that includes a variety of tools for editing and enhancing pictures.
Visual.ly is a platform for making attention-grabbing and interesting media.



When it comes to keeping tabs on their finances, billing customers, and accepting payments online, owners of small businesses have access to a wide variety of useful tools.

The most used are: Quickbooks Online and Invoicera


Email Marketing

Email marketing is the most effective method of communicating with clients and developing their loyalty since it allows businesses to stay in touch with them easily.

Increasing your brand recognition and credibility among current consumers and potential customers is possible with the help of the email marketing tools such as AWeber , MailChimp and InfusionSoft .


Customer Relationship Management

How you maintain the information about your customers can have a significant impact on the entire process of lead generating that you use.

Salesforce and Pipedrive are some of the tools that will assist you in the creation and management of your lead generation.